PLMA’s “World Of Private Label”

PLMA’s annual “World of Private Label” helps manufacturers and retailers build their private label programs.

For nearly 24 years, PLMA’s annual “World of Private Label” International Trade Show has brought retailers together with manufacturers to help them find new products, make new contacts, and discover new ideas that will help their private label programs succeed and grow.

Today, the need for new products, contacts and ideas has never been greater. Europe’s deepest recession in over 50 years is leading retailers to bring new strategies to PLMA’s 2009 ‘World of Private Label’ Trade Show, to be held 26-27 May at the RAI Centre in Amsterdam, The Netherlands.

Private label is now more important than ever as supermarkets and hypermarkets expand their brand offerings to attract value-conscious consumers and compete against fast-growing discounters.

Traditional retailers are making big investments in their private label programs: Carrefour is offering 20,000 products under its own brands, Tesco has launched a discount brand with hundreds of products, Real has introduced 850 items under its new Real Quality brand, and Albert Heijn reports that private label has climbed to 50% of its sales.

These investments and the recession open the door for even more private label growth, according to retail analysts. “Consumers uncertain about the economy and personal finances seek value for their money in everything they purchase,” reports Euromonitor. “Expect to see private label’s share advance more quickly,” predicts Jonathan Banks, director of retail insights Europe, Nielsen.

Private label market share stands at its highest ever. The future promises even more private label as retailers expand internationally and take a larger role in marketing themselves and the products that they sell.

The latest trends in retailer brands will be on display at PLMA’s 2009 ‘World of Private Label’ Trade Show and will attract buyers from the world’s supermarkets, hypermarkets, discounters, department stores, drugstores, wholesalers, importers and exporters.

Manufacturers from 70 countries will show their new products and packaging innovations. “World of Private Label’ will present more than 3,000 exhibit stands including over 30 national and regional pavilions. Products on display will include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares & DIY.

Highlights:

Separate Food and Non-Food Halls
The show floor is divided into separate food and non-food halls to help visitors make the most of their time.

Fresh and Frozen Hall
PLMA’s Fresh and Frozen Pavilion features the finest in meat, poultry, seafood, produce dairy, and bakery for retailers’ private label programs.

PLMA’s New Product Expo
Find innovative new products and packaging at PLMA’s New Product Expo. Discover what manufacturers have to offer before they reach your competitor’s shelves.

National and Regional Pavilions
Visit manufacturers from more than 65 countries, including more than 30 national and regional pavilions.

Pre-Show Seminars
PLMA’s pre-show seminar program offers the latest market research, trends and other industry news. Learn what retailers are doing around the world and how you can succeed in private label.

PLMA’s Idea Supermarket
New product and packaging from around the world will be on display at the Idea Supermarket, which has become one of the event’s most popular features. There will be hundreds of food and nonfood products from more than 60 retailers from Europe, North and South America and Asia.

For more information contact: Private Label Manufacturers Association International Council, World Trade Center, Strawinskylaan 671, 1077 XX Amsterdam, The Netherlands. Telephone: (31) 20 5753032. Fax: (31) 20 5753093. E-mail: info@plma.nl.