Marca by BolognaFiere:
Excellence for Private Labels

The sixth edition of Marca by BolognaFiere – Private Label Conference and Exhibition, will be held in Bologna on 20 and 21 January. Though a robust commercial event, Marca by BolognaFiere is also a platform for training and information that develops at the fair and in a series of appointments during the year. It is the only international event to involve top names in LOD and OD, which besides being members of the Technical Scientific Committee, exhibit at Marca by BolognaFiere and ensure the event’s relevance and dynamism.

Marca by BolognaFiere 2010 will be even more vital to the distribution and promotion of the private label as a strategic growth factor for modern distribution thanks to a partnership agreement signed with ADM (Associazione Distribuzione Moderna). The collaboration between these two leaders will lead to major initiatives and to more precise definition of future editions of the event, guaranteeing the topicality of subject matter through steady contact with the market.

In 2010, Marca by BolognaFiere will once again present So Fresh, the fresh food products conference and exhibition, proposing synergy between production and distribution with attractive business opportunities.

Exhibiting and visiting Marca by BolognaFiere also means meeting top buyers in LOD and OD; participating in conferences, workshops and training/refresher seminars during the two days of the exhibition; making use of a wide variety of business services that BolognaFiere provides to facilitate meetings among operators and the presentation of companies and their products.

Analysis of the market and of its potentials is one of the keys to Marca by BolognaFiere’s success. Every year, the exhibition offers professionals an important analytic tool: the Annual Private Label Report, presenting a detailed look at the market and important data (and ideas) for business planning. The report will be presented at the opening of the exhibition.

Numbers:

The exhibition’s growth is clearly demonstrated by a constant increase in professional visitors: the previous edition was seen by 4,500 professional operators, 10% of whom were from 15 foreign countries. BolognaFiere gives great emphasis to internationalisation, developing – in all of its exhibitions – a programme of initiatives aimed at active involvement of foreign exhibitors and operators. Numerous foreign trade delegations will visit the next edition of Marca by BolognaFiere and SO FRESH and will participate in a full schedule of meetings.

Exhibitors and Visitors:

Exhibitors include food producers, producers of IV and V range foods, non-food manufacturers, packaging companies, research laboratories, logistics service companies, trade-marketing companies, trade press.

Visitors include Italian and foreign LOD and OD, foreign buyers, buying groups, importers-exporters, wholesalers and distributors, Ho.RE.CA. representatives, manufacturers, Italian and foreign trade press.

Technical Scientific Committee

Auchan, Carrefour, Codist, Conad, Consorzio C3, Coop, Coralis, Crai, Despar, Dico-Sviluppo Discount, Gruppo PAM, Interdis, Marr, Rewe Group Italia, Selex, Sigma, Sisa, Sma.
For more information visit, www.marca.bolognafiere.it.