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Jessa panty liners and tampons are carried in dm drugstores, with some interesting packaging choices.

Coverage also varies among retailers, but even deep discounter Aldi offers broad range and Wal-Mart matches every national brand product.

The supply of PL feminine hygiene articles offered by toom, Akzenta, Kaufpark, and HL Deutscher Supermarkt-all of them members of the Rewe family- are not quite as diversified as the national brand ranges. toom offers tampons (normal), two types of panty liners, and two types of sanitary towels under the REWE PL name femina.

Akzenta and Kaufpark offer just femina tampons. In HL, femina has two types of panty liners and sanitary towels. Akzenta supplies cosmetic tissues and refreshing tissues under the name Today, another Rewe PL. Akzenta, toom, and Kaufpark offer panty liners and sanitary towels under the brand name Mola. (Metsae, the manufacturer of these feminine hygiene articles, has also produced the handkerchiefs and the 2-ply toilet paper of Schlecker's AS Eco-line.)

real's supply of its Tip PL feminine hygiene goods consists of two types of panty liners, four types of sanitary towels, tampons (normal), and cosmetic tissues. Tip panty liners and sanitary towels are placed at the end of the aisle where feminine care products are displayed; Tip tampons and cosmetic tissues are positioned opposite the other Tip items.

Concerning feminine hygiene articles, Plus discount markets offer two PL different lines: Lauranda and Neonina. Neonina consists of one kind of tampon and sanitary towel. Under the Lauranda name, one type of both tampons and sanitary towels are offered, and two kinds of panty liners. Cosmetic tissues are offered under the PL name Touch of Charm. The general supply of feminine hygiene articles in the Plus discount market is limited, which is mirrored in the range of corresponding PL articles.
The same is true for Penny Markt. Its range of feminine hygiene products includes four items of the PL Nathalie: tampons (64 normal ones), two types of sanitary towels, one type of panty liners, and cosmetic tissues.

Lidl does not offer only household products under its PLs cien and siempre, but also feminine hygiene items: cien cosmetic tissues, siempre tampons, and siempre sanitary towels. Lidl's PL range is completed by toujours , comprising sanitary towels and panty liners.

Aldi Offers Diversified PL

Satessa tampons, from Aldi, are in 80-counts in the household products section. In the lower part of this shelf is Satessa's moist skin care wipes. On the opposite aisle, Satessa panty liners (breathable or with a plastic foil) and ultra thin sanitary towels (normal or extra long) are piled in large cardboard boxes. Printed on the boxes is "perceptibly more comfortable thanks to the soft fleece surface." The Satessa range is completed by sanitary towels made from cotton wool, and by two special types of panty liners: panty liners for string tangas, and extra long panty liners with a breathable foil. Taking into account especially the Satessa range of panty liners, Aldi's strategy of establishing a diversified supply of this product group, which can be considered equivalent to the national brands, becomes evident. The Satessa line comprises even products (i.e. the panty liners for string tangas) that have just recently been put on the market by national competitors.

Wal-Mart's Equate line is as diversified as the ranges of the national brands. The dark blue packages of the Equate tampons are color-coded according to the three different sizes of the tampons. Equate tampons are always placed on the right of the corresponding products of the leading national brand (o.b.). The cardboard packages containing Equate panty liners and the soft plastic foil wrapping Equate sanitary towels are designed in the same style. Breathable Equate panty liners "classic" are displayed a little below eye-level. The Equate range is completed by sanitary towels in Normal, Overnight, Ultra Thin Normal, Ultra Normal Plus [with side protection]", and Ultra Super Plus, all in eye-level positioning.

Schlecker's AS feminine hygiene items form product lines that are packaged uniformly. The diversified AS tampons come with and without applicators. Normal tampons are available in the sizes "mini", "normal", "super", and "super plus" ("normal" and "super" are offered in two package-sizes). Applicator tampons are only in "normal" and "super". The AS range is completed by breathable and plastic foil panty liners and seven types of sanitary towels. All of the AS products are placed in a row along with the national brand products.

kd Kaiser's drugstore does not market its PL feminine hygiene product line under one special PL name. The uniformly styled packaging of these items is personalized by the company logo kd. This "Premium quality" kd line comprises tampons of three sizes, six types of sanitary towels varying in thickness, length and absorbency, two types of panty liners, and cosmetic tissues.

At dm drogerie markt drugstores, Ein Gutes Gefuehl PL products are promoted by shelf signs: "meine marke: Die Qualitaet garantiert Ihr dm-Team" ("my label: The quality is guaranteed by your dm-team"). Dm's private label products bear the company's quality-mark: the dm-logo with the words "Markenqualitaet-exklusiv bei" ("Proprietary Quality-exclusively available at dm's").

dm markets its line of PL tampons, panty liners and sanitary towels under the name jessa Ein Gutes Gefuehl.