SupplySide News

Premiya PL Pleases

Fozzy Group corporation, the largest Ukrainian retailer, has offered customers goods under its private label Premiya (Bonus) since December 2006. The products were simultaneously launched in all retail chains owned by Fozzy Group: Silpo, Fora, Fozzy throughout Ukraine.

PL Premiya is the first retailer’s private label to appear in the Ukraine, and was first presented in medium price segment. Exploiting potentialities of the retail chain, PL Premiya expands customers’ opportunities, offering them a wide range of convenience goods for reasonable prices. The quality of PL Premiya products is undoubtedly high and fits the quality of leading brands in ever category.

The decision to launch PL Premiya, made by the corporation Fozzy Group, was based on the readiness: of the corporation’s retail chains (including two-year preparation period, available human resources, Western and Russian markets analysis, increased buying power); of the market, where the respective suppliers are able to provide goods with high level quality and guarantee this high level permanency during the whole sale period.

The first stage of PL Premiya launch and development includes three waves. From December 2006 till January 2007 the first wave was successfully launched. Due to the availability of the own distributing centers of the corporation, 87 PL products were concurrently presented to customers in the chains Silpo, Fora, Fozzy throughout Ukraine.

In June 2007 the second wave started. By its completion in August, 2007, 200 new positions of the goods appeared in the stores. These are the products of both already existing and new categories.
As it is planned, the third wave of PL Premiya products will start in November 2007. The new categories will be developed: confectionery, tea, coffee, cheese, fresh and frozen products. Fozzy Group plans to have approximately 250 new items.

Together with grocery, Fozzy Group plans to produce non-food goods under its PL in the following categories: cleansers, detergents and household goods.

Slothouber Seafood BV

Slothouber Seafood BV is an import and distribution company. They supply shrimp and shrimp snacks for the food industry and retail under their Fisherman’s Choice label and also under various private labels. They are able to supply under all kind of required packaging forms and materials. 

Product development is done by Slothouber and produced in various Asian countries. The target groups are all over Europe and everyday trucks are on the road to serve clients who include retailers, wholesalers, cash & carries, industry and catering companies.

Slothouber Seafood BV is a frontrunner in the field of sustainable shrimps. Most of Slothouber’s products are awarded with the international certificate “Best Aquaculture Practices” (BAP) and packed under the brand “Fisherman’s Choice.” The BAP certificate guarantees that shrimps are grown in a sustainable manner.

Slothouber Seafood has been awarded for its innovative assortment. It won prizes for “Best Food service product” and “Most convenient product” at the European Seafood show.
Slothouber is certified HACCP, BRC and ISO. 

The company covers all kinds of raw, cooked shrimps, an endless range of value added products, Surimi, seafood mix and many, many more. For more information visit: www.fishermanschoice.eu, sales@slothouber.nl; call: 0031 70 3624780; or visit the stand at the Anuga in hall 4,2 stand A 81B.

Scandinavian Purity

Allison was established in 1970. The company is concentrated on development and production of personal care products. The company is divided in two–a branded division with their own brand Allison Scandinavian Purity, and a Private label division where they develop and produce to retailers mainly in Europe.

In the private label division, Germany is Allison’s largest market. All private label products are developed in corporation with their customers.

A new line of body care products have been introduced that are based on considerate luxury.  All products are made with natural organic grown plants and flowers. There are five different lines of products and each one has their own distinct fragrance and care characteristics. Cornflower restores the energy and moisture balance of the skin. White Nettle stimulates and refreshes the skin. Vitamin A, B & E stimulate the cell renewal and protect the skin. Elder Blossom moisturizes and softens the skin.

Marigold moisturizes and softens the skin. 

For more information visit: www.allison.dk.

PL Growth Benefits Brand Owners and Retailers

A recent study carried out by Saatchi & Saatchi X and POPAI, revealed that private label brands (owned, sold and distributed by retailers) represent an opportunity for brand owners and retailers to collaborate to deliver significant category growth in the long-term by looking more closely at shoppers’ needs.

According to the study, by changing the way they work together, brand owners and retailers can transform the way shoppers currently experience brands to deliver a better experience in the store.
The study was conducted in response to the growth in private label brands and the fear among brand owners about the impact on their sales and the continuing shift in power into the hands of retailers.

Phil White, planning director, Saatchi & Saatchi X said, “As far as the shopper is concerned, brands and own brands can’t survive without each other. Only 16% of the shoppers we talked to can imagine a future with only own label brands. Brands and retailers must work together to continually reinvent themselves through shopper insight, deeper brand involvement and innovation to win in their categories.”
Private label brands have grown at twice the rate of well-known household brands over the last decade with own label products now accounting for around 50% of the UK shopping basket. The private label industry is now worth an estimated one trillion dollars.