Marca Bologna

Marca Bologna, January 18th-19th 2007, is the one and only Italian event devoted to the Private Label industry. The show is a reference point and innovative “show window” addressed to large-scale retail trade and PL business community.

Marca is a place where attendees can meet the leading buyers from Italian and Foreign large-scale retail trade, working in the Private Label industry. Exhibiting companies will also have the possibility of getting access through www.Marca.bolognafiere.it official website, and to MBO, (Meeting Business Opportunity) a service BolognaFiere created to help get in contact with the large retail companies that are Marca Partners.

Highlights:

• Parma University takes care of the exclusive program of meetings and workshops that focus on market trend, product innovation and new marketing strategies.
• Exhibitors can participate, free of charge, in professional development courses organized in collaboration with Parma University within Marca Training Program over the year.
• Leading companies from Italian and Foreign large-scale retail trade, gather to form a Scientific and Technical Committee, and they sponsor the event, take part in it as exhibitors, help Private Label Observatory, coordinated by Parma University and in collaboration with IRI (Information Resources Inc.).
• Exhibitors at Marca 2007 will have the opportunity to propose themselves to the best large retail companies, also present at the Fair with their booth, and have the priority in fixing a meeting with them during the two-days exhibition.

Exhibitors:

• Food manufacturers • Non food manufacturers
• Packaging companies • Research laboratories
• Logistics service companies • Trade-marketing companies
• Trade press

Visitors:

• Buyers • Buying groups
• Importers/Exporters • Other manufacturers

So Fresh

So Fresh is a new event organized by BolognaFiere for the food industry and specifically devoted to fresh foods: fruit and vegetables, meat and fish, and will be taking place at the same time as Marca Bologna.

So Fresh aims at promoting and making the added value of made in Italy fresh foods known to national and international HO.RE.CA and retail community, in a targeted and effective way.

Visitors will have the chance to meet with the most important buyers from Italian and international retail trade. They will have access to new services that help suppliers and retailers to meet. Attendees can take advantage of an outstanding program of meetings, with seminars on specific topics, organized in collaboration with Parma University. There will be educational days for professional development including courses addressed to Italian and international large retailers as well as a presentation of qualitative and quantitative report on fresh foods and market trends.

For more information visit www.marca.bolognafiera.it.