Anuga

Anuga in Cologne Germany will take place Saturday, October 13th to Wednesday, October 17th, 2007. The show floor is open from 9:00 a.m. to 6:00 p.m. Anuga is said to be the most important trade fair for the world of food and beverages, setting the agenda for the future. Anuga offers visitors the opportunity to visit ten trade fairs under one roof: Anuga Fine Food, Anuga Drinks, Anuga Chilled Food, Anuga Meat, Anuga Frozen Food, Anuga Dairy: Milk and dairy products, Anuga Bread & Bakery, Hot Beverages, Anuga Organic, Anuga CateringTec, Anuga RetailTec.

Exhibitors and visitors from almost every country in the world meet at Anuga to conduct cross-border business and make international contacts. 6,294 suppliers and 158,817 visitors from 156 countries attended Anuga 2005, with 52 per cent coming from abroad.

Anuga is open only to trade visitors, and the decision-making authority of these visitors is higher than at any other fair. The trade-fair concept and the supporting program are designed in line with the products and needs of the food & beverage sector–and thus with those individual companies as well. Besides its excellent opportunities to make new contracts, Anuga offers the entire infrastructure and comprehensive services of Koelnmesse, one of the world´s four largest trade fair companies. Visitors will find everything to make their stay during the event as comfortable and productive as possible.

Conveniently located parking lots, train stations and airports make Anuga easily accessible; computer-aided information systems allow for speedy orientation.

Highlights:

Opening Event: The first highlight of Anuga, the traditional opening event, will be held by the sector’s top managers for top managers (Friday October 12th 2007, 6:00 p.m.). The theme in 2007 is “Opportunities for Growth,” with the speakers expected to include Dr. Gordon Campbell, General Director, Internationale SPAR Centrale B. V., Amsterdam.

Awards: Numerous awards for outstanding commitment to the food industry will be presented during Anuga, including the Creative Award (for the best cheese counter team in Germany), the Innovation Prize for Organic Food (for successful innovations in the processing of organic products in Germany), the Chilled Food Award (for success with fresh convenience products), the Selly (for the organic market of the year), and the Golden Ice Crystal (for special achievements in the international frozen foods industry).

Talented Newcomers Competition: The final round of the Grips & Co professional competition will once again be held during Anuga. The seminar for young talents from the wholesale beverage trade, Fuxenstall, will also feature an awards ceremony honouring Germany’s best beverage dealers.

Presentations and Workshops: will shed light on various aspects of the situation today in the food and beverage sector. The theme of organic products will be the focus of an array of events, organized under the heading “Organic centre of excellence.”

WellFood Congress: On Sunday, the “WellFood” congress will offer new approaches and ideas for the food business in response to the strong trend towards a greater awareness of health and wellness. This topic is also the focus of a new study jointly conducted by the BVE and GFK, which will be exclusively presented at Anuga: Consumers’ Choice 2007 – Well food: Healthy eating trend drives food markets.

Food Service and Catering Market: is an important target group for Anuga and the fair’s exhibitors.To meet this need, the 17th Forum for System Catering is inviting leading managers from the hotel and restaurant trade, hotel trade, and the catering sector’s supplier industry to take part in an exchange of knowledge. The keynote speaker will be Paul Kirchhoff, and the forum’s organiser is the German Hotel and Restaurant Association (DEHOGA).

Special Shows: Catering Marketplace, is the title of DEHOGA’s special show this year. The event will take place at the Anuga Drinks trade show, presenting modern restaurant concepts and offering sector-related information, the chance to make contacts, and a great opportunity to share ideas. “Saving energy in hotels and restaurants” will be the focus of the hotel and restaurant trade energy-saving campaign, which will feature brief presentations introducing areas of potential and examples of best practices. The special show Visions of Cooking offers solutions and concepts for today’s chefs in the catering sector, hotel industry, and institutional/communal catering (in Hall 7 between Anuga Drinks and Anuga Meat).
Other Anuga special shows also will be devoted to important topics, especially the BVL’s Trade Innovation Show. In a setting featuring a modern supermarket design, the focus will be on questions of special interest to the sector, including the designation of food products and processes for avoiding and overcoming crises. The participants will include Edeka Zentrale, Norma, the Rewe Group, and the Federation of German Retailers (HDE).

Also to be presented are the following special shows: Anuga Dairy Forum, the Fully Organic special show, Anuga Wine Special, WellFood Forum, and TASTE ‘07–the Anuga trend platform.
Ten Trade Shows: Anuga offers visitors the opportunity to visit ten trade fairs under one roof: Anuga Fine Food, Anuga Drinks, Anuga Chilled Food, Anuga Meat, Anuga Frozen Food, Anuga Dairy: Milk and dairy products, Anuga Bread & Bakery, Hot Beverages, Anuga Organic, Anuga CateringTec, Anuga RetailTec.

Anuga offers visitors the latest sector trends. Hardly any other sector sees as many innovations and new trends each year as the sector for food & beverages. But which ones are really important? Which will stand the test of time? And which will vanish without a trace?

Anuga has all the right answers and sets the crucial trends–in eight areas that reveal the direction for the future. By joining one of these trend themes, attendees will be able to showcase their products and services to their best advantage.

What’s more, visitors will find each other quickly. A list will appear in the online exhibitor database, which can be sorted by trend theme, and in a brochure for each particular area. That means visitors can reach out to new visitor target groups and make valuable contacts. New target groups include: Organic products; Gourmet products and regional specialties; health and functional food; trademark brands; kosher products; halal food; finger food; vegetarian products.

The new trade fair Anuga Organic offers suppliers of organic food and drink products a unique platform for presenting their product range in its full variety and drawing attention to themselves as valuable partners. At the independent platform “Organic World” at Anuga 2005, more than 209 exhibitors from all over the world presented their products to approximately 29,000 decision-makers from the food trade, the drugstore market, the specialist trade and the restaurant/external catering market who had an interest in organic products.

For more information contact Heike Stumm, telephone +49 221 821 2369, h.stumm@koelnmesse.de.