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 SupplySide News - March/April 2009  |
SupplySide News Cliffstar Offers Quality Juices Founded over a century ago, Cliffstar is the largest independent grape, cranberry and prune juice processor, and one of the leading suppliers of private label beverages to retailers around the country. Cliffstar recently added new products to its impressive portfolio including fruit and vegetable juice, beverages with DHA Omega-3, Enhanced Teas, a berry lift juice and health and beauty waters. The fruit and vegetable juice is a shelf stable line and consists of a blend of seven or eight fruit and vegetables juices and purees, depending upon the flavor. The DHA Omega-3 products are shelf stable 100% juice blends enhanced with DHA/Omega-3. Flavors include Pomegranate Blueberry, Cranberry Grape, Cranberry Pomegranate and Grape and are available in multi-serve PET bottles. Cliffstar’s Enhanced Teas are shelf stable ready-to-drink enhanced teas packed with flavor and loaded with antioxidants. Flavors include: Green Tea with Honey and Ginseng, Earl Grey Citrus and Southern Style Sweet Tea. The Berry Lift juices are shelf stable energy juices packed with B vitamins and Green Tea (EGCG) along with other powerful antioxidants. It is available in Cranberry Cocktail, Cranberry Pomegranate, Cranberry Raspberry, and Cranberry Grape in 46 oz. PET bottles with upscale, premium shrink sleeve labeling. Finally, the Health & Beauty Water is a shelf stable water beverage line and includes powerful antioxidants and features a variety of fruit and plant combinations that may help strengthen the immune system. It is available in the following flavors: Blueberry Jasmine, Peach Grapefruit, and Acai Pomegranate Blueberry. For more information visit: www.cliffstar.com. Disc Graphics Wins Awards Disc Graphics, an industry-leading provider of innovative packaging solutions located in Hauppauge, NY, won National Gold Awards for “Best Finishing” and “Best Printing,” as well as both the National and World “Most Original” Awards at the 2009 National and World Calendar Award Competitions for their entry “In A Nutshell.” Additionally, the company earned recognition for excellence by being one of the finalists for the Competitions’ “Calendar of the Year” award. For its theme, Disc Graphics focused on many of the world’s greatest challenges, from global warming and species extinction to deforestation and energy utilization, as well as how they’re all interrelated. What made “In A Nutshell” such a visually striking calendar was how the company managed to combine these messages with graphic depictions of their numerous printing and production services. For Details Contact: John Rebecchi Senior Vice President Marketing and New Business Development Phone: 631-300-1158 or visit: www.discgraphics.com. Seneca Foods’ Large Premium Fruit Bowls Seneca Foods provides consumers with more orchard-fresh fruit, packaged in a take-anywhere snack bowl with its new 6-ounce fruit bowls. Each see-through plastic bowl is filled with premium U.S.A.-grown fruit, so consumers can see the quality inside. “When you use the best ingredients, you want people to see them,” explained Dean Erstad, Seneca’s Senior Vice President of Sales. “We made sure all our packaging had windows so consumers can see the fruit cups inside.” In addition to quality, the other big difference in Seneca’s new fruit bowls is their size. Each contains 50% more fruit than the typical fruit cup. Fruit bowl varieties are diced peaches, diced pears, mixed fruit and fruit medley with cherries. “This is a great innovative product,” Erstad said, “and a wonderful opportunity for brand managers to have their brand name really stand out on store shelves.” Seneca Foods began operation in 1949 and has been dedicated to providing quality food products and service excellence to its customers ever since. Seneca produces a variety of frozen and canned fruits and vegetables at seven state-of-the-art processing plants across the United States. For more information, contact Lisa Block at 608-757-6715. Pacific Coast Producers As of May 1, 2009, Pacific Coast Producers and California Fruit and Tomato Kitchens (Morning Star) formed a sales and marketing alliance for canned tomatoes and industrial tomato paste. The purpose of this alliance is to allow each of its companies to focus on their core manufacturing, sales and service strengths – Pacific Coast Producers servicing the retail and foodservice market for canned tomatoes and Morning Star servicing the industrial market for tomato paste. Purchase orders can still be submitted to Pacific Coast Producers and California Fruit and Tomato Kitchens’ service departments through at least June 30, 2009. They anticipate that by July 1, 2009, all orders for canned tomato products for both Pacific Coast Producers and California Fruit and Tomato Kitchen will be directed to Pacific Coast Producers for service and shipping from its consolidated distribution center in Lodi or in its forward warehouse locations. In a similar manner, all orders for industrial paste for both Pacific Coast Producers and Morning Star should be directed to Morning Star. In the next few weeks they will contact customers directly to answer any questions regarding this transition. The company anticipates continued consideration of both Pacific Coast Producers and Morning Star in their customers’ canned and industrial tomato paste requirements. Edlong adds Natural Processed Cheese-Type Flavor Edlong Dairy Flavors has added a new flavor to its already extensive portfolio. Natural Processed Cheese-Type Flavor #1411507 Powder has the same buttery-cheese profile as processed cheese, offers outstanding mouth feel and is cost effective in application. For more information visit: www.edlong.com through Edlong’s Dairy Link portal or contact a technical solutions expert at 1-888-MY-TASTE (698-2783) to see how this flavor can help achieve perfect project results. Also, contact the experts at Edlong Dairy Flavors for details on how they can help cost reduce products while maintaining the profiles customers have come to expect. Zip-Pak Sets Example A recent report, “Four Ways to Capitalize on Private Label Buying Trends” By: Elizabeth Sheaffer, marketing manager, Zip-Pak, highlights ways in which companies can grow private label sales by utilizing buying trends. As private label brands look to capitalize on consumer buying trends, packaging can be a key differentiator. The demand for convenient food packaging has grown exponentially for more than a decade. With new technologies, value-added features can be incorporated onto packaging without a significant capital investment. At Pack Expo International 2008, Zip-Pak launched its new TopZip Jr., an upgradeable, compact retrofit solution for existing form/fill/seal equipment. The machine is ideal for dried fruits and nuts, cereal, cookies and powdered products. Retrofit machinery enables private label brands to incorporate a convenient resealable closure without investing in new packaging lines. Resealable flexible packaging also serves a dual purpose for private label brands. First, it communicates quality and convenience on par with brand-name products. Second, adding a resealable closure to a package eliminates the need to transfer contents to a separate container, keeping the private label brand in front of the consumer to the last use. If resources are focused on packaging upgrades and in-store merchandising campaigns, private label brands stand to benefit tremendously. Along with Zip-Pak’s affordable retrofit solutions, resealable closures have been specifically developed for snack and powdered confectionary products. The ZIP-PAK Powder-Proof zipper, for example, features patented evacuation ports that keep powdered products from building up around the closure. Finally maintaining green business practices will appeal to consumers. Private label brands can make packaging enhancements to increase their eco-profile and bottom line. For example, Zip-Pak recently commissioned Franklin Associates, a third-party research firm, to conduct a study comparing the sustainability benefits of resealable flexible packaging over rigid plastic deli meat containers and cereal boxes. The study confirmed that among other packaging options, resealable flexible packaging had the lowest energy consumption, solid waste generation, and greenhouse gas emissions of the packaging systems included in the analysis. For more information and the complete report, please visit www.zippak.com or contact Elizabeth Sheaffer at + 1-815-468-6500 or elizabeth.sheaffer@zippak.com. ColinKurtis Provides Brand Strategy and Identity ColinKurtis, a full service advertising and design firm, specializes in the unique challenges of brand strategy and identity in the private label industry. They are pleased to help introduce Berner Foods’ new name Berner Food and Beverage. One goal of the company was to better communicate the products and services that they provide today’s retailers. This evolution in name brought about a need to update and incorporate the new company identity and logo across its entire brand message. The latest branded element is the launch of the new house brand label series. This product label series utilizes the new Berner Food and Beverage logo with a modern palate of colors to create a cohesive look across the entire product line. Along with these new labels Berner Food and Beverage will soon be launching a new ad series, website and company literature also created by ColinKurtis that brings all of the branded marketing elements together. For more information call 815-965-6657 or visit www.colinkurtis.com. Cooley Cleans Up At 2009 World Whiskies Awards Cooley Distillery has won a record six awards including “World’s Best Irish Single Malt Whiskey“ and “World’s Best Single Grain Whisky” at the World Whiskies Awards in London. Ireland’s only independent whiskey distiller, and a sole supplier of private label Irish whiskey in the world, Cooley Distillery named World Distiller of the Year last November at the International Wine and Spirit Competition has now added a further six top accolades to its growing collection of International awards. Cooley’s Tyrconnell Single Malt won the “World’s Best Irish Single Malt” award for its Single Cask offering and its Greenore Single Grain 15 Year Old Irish whiskey picked up the “World’s Best Single Grain Whisky” award. The World Whiskies Awards are adjudicated by an illustrious panel of whisky experts brought together by the industry bible,The Whisky Magazine. Cooley also won four sub categories including –
The judging process started with the independent panel receiving samples and judging blind. This enabled the panel to whittle down the large number of entries to a select few that were then tasted by a specially invited panel from the International Whisky Industry on the eve of Whisky Live London in February. The winners went back to the editorial team of The Whisky Magazine to do battle for the overall title. SafeWorld International Provides a Full-Grip Trigger The CAN-GUN1 Aerosol Spray Can Handle from SafeWorld Int’l., Inc., features the industry’s first & Patent Pending Full-Grip Trigger, with Exclusive 2X Internal Leverage Design providing twice the leverage force, making spraying effortless while providing maximum control. CAN-GUN1 features 5 Private Label Imprint locations in addition to the option to Private Label the product display card and CAN-GUN1 can be custom manufactured in a rainbow of colors to further enhance brand identity. The Universal Fit, Made In USA, from 77.3% recycled plastic, CAN-GUN1 carries the manufacturer's Exclusive Lifetime Warranty and is guaranteed to best product available anywhere at any price. Visit SafeWorld at the 2009 National Hardware Show, May 5-7, in Las Vegas, Booth# 35730. For more information and program details, contact Ken Becker, President, SafeWorld Int'l., Inc. 1.800.743.0115, or via email: ken@safeworld.com. |