Cosmoprof North America 2009

John Rebecchi

Pamela Busiek

Shannon Nelson

The Beauty World Meets July 19-21, Mandalay Bay Convention Center, Las Vegas. The organizers of Cosmoprof North America 2009, point to five “Must-See” reasons for attending this year’s event:

International Access – North America´s most internationally renowned B2B beauty event: country pavilions and participants from around 37 countries expected.

Cost-efficiency – The only all-in-one B2B beauty fair in North America means cost savings: one trip allows visiters to see all beauty sectors across the board.

Networking – The destination place for distributors to find fresh ideas and for product developers to see new ideas and make new contacts with contract manufacturers / private label companies.
Las Vegas – The most affordable and fun meeting place is still the Las Vegas Market. Check out the hotel / airfare deals!

Education – A program of conferences featuring top notch industry talent with content focused on internet, private label as well as green packaging how to´s.

Daniela Ciocan, Cosmoprof North America / SoGeCos Director of Marketing, tells us, “The caliber of innovation and quality in the Discover Beauty area has increased with each passing year. This year we have many innovative brands which will likely have an impact in the near future, and some may even go on to create new beauty categories in stores worldwide. The support from retailers and spa decision makers demonstrates that Cosmoprof North America (CPNA) has found a winning formula with Discover Beauty.

Education continues to be a big part of CPNA. Since the show is a B2B event it is important that our visitors have the opportunity to spend as much time as possible on the show floor meeting with the exhibiting companies. Cosmoprof North America covers all sectors of the beauty industry, which include retail, spas, salons, and suppliers (contract manufacturing / private labeling / packaging) which truly sets it apart from other shows.

Private Label Seminar

While in attendance at CPNA 09, be sure to attend the Private Label seminar on Monday, July 20, 2009.

The economy is creating a dynamic where consumers are looking for genuine savings and quality, while most businesses are asking how to increase profits. This seminar, developed in partnership with Private Label Magazine, and moderated by Publisher, Phillip Russo, will give those interested in this sector access to top industry leaders.

Main topics to be covered include:

Packaging: How to utilize stock packaging while incorporating smart personalized elements in the most efficient and cost effective way.

Formulation: Creating a private label formula from beginning to end with an in-depth look into the entire process.

Marketing: The role of viral media in providing brand exposure and actively involving consumer participation.

Private Label Conference Presenters:

• John Rebecchi is Senior Vice President of Marketing and New Business Development at Disc Graphics, a leading producer of printed, folding carton packaging for the luxury goods, cosmetic and personal, pharmaceutical and home entertainment markets. Rebecchi has been in the packaging business for over 25 years.
  
  John Rebecchi will highlight:
  
  Selection criteria used to analyze and assess stock vs. custom design packaging.
  Review of personalization and embellishments of stock packaging in a cost efficient manner.
  
  
• Pamela Jo Busiek, President and Co-Owner of CBI Laboratories, has influenced the professional skincare world through her insistence on excellence and desire to be a catalyst that drives results-oriented products and innovation within the retail and service business of salons, spas, medical, and wellness industries. CBI, based in Fort Worth Texas, is a manufacturer of private label and custom skincare products with a legacy of building prestigious brands.
  
  Pamela Jo Busiek will focus on:
  
  How to create from start to finish a private label for small businesses such as salons, spas, and small retail stores.
  
  What a prospective client should look at when evaluating a private label manufacturer.
  
  
• Shannon Nelson is the Corporate Communications Director for Pierce Mattie Public Relations. In 2005, Nelson launched her beauty blog, A Girl’s Gotta Spa!, as a forum to merge her love of beauty products and writing which enables her to give consumers product reviews they can relate to.   Her vast experience and knowledge of social media and blogging combined with a strategy-driven focus and ability to explain various initiatives in straight-forward, easy-to-understand language, has positioned herself as a go-to resource for many beauty editors and beauty brands. 
  
  Shannon Nelson will reveal:
  
  How to develop brand awareness through partnership via viral marketing without blowing through a huge budget.

So You Want to Create Your Own Private Label? is scheduled for Monday, July 20, 2009 from 1:30-3:00 pm in the Madison Conference room. The conference tickets are $20 for PBA Members and $30 for non-members. To register, please visit: www.cosmoprofnorthamerica.com.