SupplySide News

OraTech Partners with GSK

OraTech LLC is a Salt Lake City based private label manufacturer with expertise in dental and medical products. The company partners with some of the largest pharmaceutical, consumer healthcare and cosmetic companies in the industry, to develop and deliver custom and market-ready products to meet precise specifications. OraTech’s private label division includes a wide range of products with market proven formulas and designs.

Recently, OraTech and GlaxoSmithKline (GSK) decided to collaborate to develop a disposable teeth whitening system. GSK wanted to break into the fast-growing teeth whitening market. OraTech, a contract label manufacturer specializing in dental and medical products, was in the market for a partner to help develop and launch a disposable teeth whitening system.

The partnering opportunity seemed clear: OraTech had the product idea, patents and manufacturing capabilities while GSK had the product development, marketing, sales and distribution capabilities. The result: Aquafresh White Tray.

OraTech already had a disposable tray technology being used in the professional dental arena but they believed there was still considerable growth opportunity. Their goal was to find a partner with brand recognition, significant shelf space and the ability to fully penetrate the market. GSK appealed to them because of their superior R&D, regulatory and marketing capabilities, and their extensive history of successful collaborations. When they approached GSK they already had a teeth whitening product in Europe. Yet, seeing the potential for significant growth opportunity, GSK was open to evaluating OraTech’s disposable teeth whitening system.

Aquafresh White Tray successfully launched in January 2007, exceeding original estimates to become a leading SKU in the teeth whitening category. Both companies attribute their success to open and honest communication throughout the entire collaboration process.

According to Scot Andersen, Vice President of OraTech–responsible for maximizing OraTech’s manufacturing excellence by managing the company’s technology, new product introduction and manufacturing/distribution activities–one of the reasons behind the success of the Aquafresh White Tray is that the trays are easy to apply and the whitening gel stays in the trays, allowing for maximum results.
The Aquafresh trays may have a step up on other brand trays because OraTech’s dentistry background enables the company to create a composition of the gel content that offers the fastest acting ingredients. Additionally, OraTech has made the Aquafresh trays more atomically applicable and consumers, according to Anderson, “can just pop them in their mouths without a mirror.”

For more information visit www.oratech.com.

PL Developments Acquires PAL Assets

PL Developments, Westbury, NY pharmaceutical company has announced the acquisition of the assets of PAL Laboratories.  PAL operates a state of the art, pharmaceutical manufacturing facility in Miami, Florida.  This facility is capable of manufacturing pharmaceutical, over-the-counter (OTC) and nutritional tablets, caplets, and two- piece hard-shell capsules.

This acquisition will pave the way for the formation of a new PL Developments’ subsidiary, Avéma Pharma Solutions.  Avéma will focus on developing and manufacturing innovative new products for the Pharmaceutical, OTC, and Nutritional markets. This cGMP facility will also allow Avéma to partner with Pharmaceutical firms to develop, manufacture, package and distribute complete, finished products for those firms to bring to market.

Headquartered in Westbury, New York, PL Developments is a leading supplier of over-the-counter, FDA approved products in the analgesic, gastrointestinal, cough/cold, sleep and eye care categories.
For more information visit www.pldevelopments.com.

Disc Graphics, IVY–DRY’s 2007 Supplier of the Year

IVY-DRY, a leading producer of over-the-counter anti-itch medications has awarded Disc Graphics Supplier of the Year honors for 2007. After reviewing all their suppliers, the company recognized Disc for its outstanding quality, attention to detail, responsiveness and excellent customer service.

Disc Graphics president, Margaret Krumholz notes, “we are thrilled to receive this award, which reflects the hard work and customer focus our team demonstrates every day. It is about understanding our customers’ needs and wants, and deliver unique packaging solutions on a timely and consistent basis.”

A leading producer of specialty packaging for the pharmaceutical, vitamin, health & beauty, multi-media and other consumer markets, Disc produces folding cartons, commercial printing, and flexographic labels under ISO and CGMP standards. Disc is FSC Chain-of-Custody Certified and is an EPA Green Power Partner. Disc offers cutting-edge carton converting, design, pre-press services and mini-flute packaging capabilities for use in cartons and displays. The Company has locations in New York, New Jersey and California.

For more information visit www.discgraphics.com.

Ranir Announces New Products

A selection of new products available are: SuperSlip Flossups–made with a lightly waxed, Super Slippery PTFE (Teflon) fiber, and designed to slide easily between teeth without shredding while being gentle on gums; Advanced Plus Whitening Wraps—are the latest addition to the Ranir EasyFit Whitening line. Advanced Plus Whitening Wraps 10 day whitening system features EasyFit Whitening Wraps with a flexible, form-fitting design; New Kid’s Products–Ranir’s new Infant toothbrush is especially designed for ages 0-2 who have developing teeth and gums. Ranir’s Youth Toothbrush is designed for children ages 5-8 and also carries the American Dental Association’s Seal of Acceptance; Rest Assured Nite Protector–with a one-size custom fit design, the Rest Assured Nite Protector is easy to use, comfortable, and it may be customized to fit your mouth. Includes easy-to-follow instructions, a toll-free number, and the Rest Assured website www.restassurednite.com which offers additional support and information, and features an instructional video to help consumers with fitting; EaseBetween Interdental Brushes–comparable to G-U-M Go-Betweens, easily fit between teeth and are designed to prevent scratching of dental implants, restorations, and enamel; EasyFit Whitening Trays–comparable to Aquafresh White Trays, are designed to provide a comfortable fit that allows the whitening gel to completely surround teeth for optimal whitening, even between teeth.

For more information visit www.ranir.com.

Advent Pharmaceuticals Adds Orange Ibuprofen

Advent Pharmaceuticals recently announced the addition of Orange Colored Ibuprofen 200 mg. in both tablets and caplets.

With the recent change to the brand Motrin, the new orange colored Ibuprofen will give your Private Label Product a true NBE (National Brand Equivalency). Advent Pharmaceuticals currently manufactures white, brown and now orange tablets and caplets of Ibuprofen 200 mg. Package design and filling are also available in their state of the art facilities.

For more information on Advent Pharmaceuticals visit www.adventpharma.com.

MMI Creative Group Wins The Gold

Market Managing Incorporated Store Brands received two more Gold ADDY awards from the American Advertising Federation. The annual event was held on Saturday, February 9, 2008 at the 2007 Fort Worth ADDY Award Gala in the Petroleum Club of Fort Worth. MMI was awarded for two packaging lines for its customer, Delhaize Group US.

Founded in 1909, The Fort Worth Advertising Club is one of the city’s oldest service organizations. Each year it hosts its local division competition for the American Advertising Awards where area designers and advertising agencies compete for gold, silver and bronze ADDY awards with their work. The categories for competition include sales promotion, out-of-home, electronic, multimedia, advertising arts and public service, and the entries range from packaging designs to complete ad campaigns.

Submissions were up 37% over 2006 so the competition was extensive. One Gold ADDY award went to MMI for On the Go Bistro in the category of Sales Promotion for Packaging Campaign. The line, On the Go Bistro, is a new private label home meal solution that features ready-to-heat meals incorporating high-quality, wholesome ingredients. On the Go Bistro will be produced and packaged for Delhaize banners Food Lion and Bloom supermarkets by Belgian company Hot Cuisine at a purpose-built U.S. plant. The chef-prepared entrees, sides, and family-sized meals will be made and shipped fresh, using no added preservatives, additives, or flavor enhancers.

Another Gold ADDY went to MMI for HOME 360 in the category of Sales Promotion for Packaging Campaign. HOME 360 is a new private label line that encompasses the full circle of general merchandise product offerings. Stylish, easy to remember and modern, HOME 360 is as much about experience and promise as the brand’s functional side. The package design communicates high quality, style, and functionality–and differentiates HOME 360 from the national brand counterparts. HOME 360 will also be packaged for Delhaize banners, Hannaford, Food Lion, and Bloom.

For more information visit www.mmi-home.com.

APPOINTMENTS:

Newcomb Named President & CEO of Resveratrol, Inc.

Resveratrol, Inc., a company which sells its raw products for private labels has named Ron Newcomb President & CEO.

The announcement was made by David Fussell, co-owner of Duplin Winery and member of the Board of Directors for Resveratrol, Inc. Newcomb plans to increase sales of Resveratrol’s three products: NutraGrape, a dietary nutritional supplement made of Muscadine grape seeds, The Vine facial cream, and The Vine body lotion.

Newcomb was the senior director of project management for Biolex Therapeutics, a plant biotech company based in Pittsboro, NC. He previously worked for Bayer Biological Products in Research Triangle Park, NC and in Berkeley, California. Prior to his time at Bayer, Newcomb was at Johnson and Johnson Products, Inc.

Resveratrol, Incorporated was founded in 1998 by David and Dan Fussell, owners of Duplin Winery. The nutraceutical company produces NutraGrape, a dietary nutritional supplement made of Muscadine grape seeds. Muscadine grape seeds are very high in antioxidants, especially Resveratrol and Ellagic Acid. The Vine facial cream and The Vine body lotion, both made with Muscadine grape seed extract, helps reduce fine lines and aids in keeping skin younger looking.

For more information visit www.nutragrape.com.