Toys 'R' Us has introduced an exclusive line of baby essentials marketed under its Babies 'R' Us brand name, reports www.Planetretail.com. The Babies 'R' Us assortment offers parents and caregivers a lower-cost alternative to comparable brands when shopping for essentials for their children.
The collection of Babies 'R' Us branded products began arriving in Toys 'R' Us and Babies 'R' Us stores in late 2009 with the introduction of a variety of powdered infant formulas, diapers, wipes, laundry detergent and most recently, purified water.
"The Babies 'R' Us line of essentials provides our value-conscious shoppers with a lower-priced alternative that matches the quality of other trusted brands in our stores," said Jerry Storch, Chairman and CEO, Toys 'R' Us.
The company is supporting the assortment through in-store signage and an online presence at Babiesrus.com, as well as through print advertising. In addition, a brochure featuring select items is available in stores. |
