The great majority of U.S. households -- 9 out of 10 -- say they will be watching Super Bowl XLIV at home or at a friend's or relative's house instead of watching it from a restaurant or bar, according to a new survey by The Nielsen Company. This could be good news for store brand snacks and party supplies.
Consumers in the "new normal" are trying private label or store brand items more than ever before and this trend holds true for snack items with private label snacks gaining ground, according to the report. For example, during the two weeks surrounding the Super Bowl in 2007, private label snacks held a dollar share of 6.8 and an equivalized share of 10.4. During the two weeks surrounding the Super Bowl in 2009, this jumped to a dollar share of 8.1 and an equivalized share of 12.5. Similar trends are evident for private label crackers, nuts and frozen pizza.
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