M-Dot Network has created an enterprise platform which redeems digital coupons in real time, according to www.reuters.com, lessening the burden of coupon validation at check-out, speeding up check-out and reducing redemption error rates.
According to www.supermarketnews.com, a food retailer in the Great Lakes region of PA plans to launch a digital coupon hub in the first quarter that will offer about 100 coupons, about 20 percent of which will be for its private label, according to the MDot Network, which will provide the platform.
The M-Dot platform is a bridge which connects any number of existing digital consumer touch points, notably Internet and mobile phone, into a retailer's point-of-sale (POS) system without the expense of additional in-store hardware.
"Our real-time processing technology enables retailers to own and manage their own pipeline of digital coupons and offers, safely and securely," said Bill Catania, CEO of M-Dot.
Consumers select and receive digital offers on a participating retailer's Website, on a retailer-branded mobile application. Consumers then redeem coupons by swiping their Retailer Shopper/Club Card or entering their phone number at check out. All of the shopper's coupons are redeemed during the same transaction.
For more information visit www.mdotnetwork.com/.
|
