Tesco is continuing to expand its Fairtrade clothing range, aiming to become number one in volume terms, reports www.planetretail.com. The retailer said it is the first supermarket to introduce Fairtrade cotton knitwear and is doubling its range of Fairtrade cotton school uniforms, bringing much needed benefits to farmers growing Fairtrade cotton in India and Africa. Volume sales of Fairtrade cotton school uniforms are expected to grow by 85% in 2010/11.
Terry Green, Chief Executive of Tesco UK Clothing said: This is about offering customers greater choice at accessible prices making it easier for everyone to buy Fairtrade. Our move into Fairtrade cotton knitwear and doubling our Fairtrade school cotton clothing shows our continued commitment to the Fairtrade cause and further supports the 19,500 Fairtrade cotton farmers who supply us. To celebrate Fairtrade Fortnight Tesco is running a number of promotions on cotton clothing including buy one get one half price on men's GBP10 (USD16.23) Fairtrade Stonebay Polo shirts and two for GBP6 (USD9.74) on all womens GBP4 (USD6.49) Fairtrade T-shirts. |
