The eighth edition of MarcabyBolognaFiere – Private Label Conference and Exhibition, the rendezvous par excellence for the sector, will be held in Bologna on 18 and 19 January 2012.
The event is not only highly commercial: it is also a platform for training and information that develops at the Fair and in a series of appointments during the year.
It is the only international event to involve top names in LOD and OD which, besides being members of the Technical Scientific Committee, exhibit at MarcabyBolognaFiere and ensure the event’s relevance and dynamism.
Numbers
The 2010 edition of MARCAbyBolognaFiere, Italy’s only exhibition devoted to private brands, organized this year with the sponsorship of ADM, was a resounding success.
Organized by BolognaFiere, it attracted 4,993 professionals (of which 495 foreign), 406 exhibitors (20% foreign), showing great interest by foreign professionals and buyers.
At the close of its 6th edition, it has become the reference point for the business community in this sector.
The Entire Production Chain Exhibits at Marca by Bolognafiere
In 2011, MARCAbyBolognaFiere will once again present SO FRESH, the fresh food products conference and exhibition, proposing synergy between production and distribution with attractive business opportunities.
Exhibiting and visiting MarcabyBolognaFiere also means meeting top buyers in LOD and OD; participating in conferences, workshops and training/refresher seminars during the two days of the exhibition; making use of a wide variety of business services that BolognaFiere provides to facilitate meetings among operators and the presentation of companies and their products.
Market Analysis and Comparison at Marca by Bolognafiere
Ever since its first edition, MARCABYBOLOGNAFIERE has been a highly innovative exhibition: not just a fair, but an “exhibition format” that integrates prestigious merchandise sectors with market analyses, conferences, debates, and reports.
MARCAbyBOLOGNAFIERE is a tool for analysing market trends and scenarios, a reference point for professionals and for leading brand labels, offering essential information for the development of business opportunities at the domestic and international level.
An International Exhibition
The 2010 edition of MARCAbyBolognaFiere registered the international interest than ever, with exhibitors from Europe - Austria, Belgium, Spain, Slovakia, France, Great Britain, Romania, Hungary, Germany, Greece, Switzerland, Holland, etc. – as well as a number of important extra-European participants: Korea, Estonia, India, Tunisia, and Turkey.
This drive to internationality is related to the interest in Italian foods and wines shown by consumers all over the world.
During the exhibition a series of events devoted to foreign buyers, aimed at creating a network of high level contacts in Bologna (during MARCAbyBolognaFiere) that can expand even further through a series of projects organized between one edition and the next.
Marca by Bolognafiere and ADM, an Important Agreement
MARCAbyBolognaFiere is even more vital to distribution and to promotion of the private label as a strategic growth factor for modern distribution thanks to a partnership agreement signed with ADM (Associazione distribuzione moderna), in 2009. The collaboration between these two leaders lead to major initiatives and to more precise definition of future editions of the event, guaranteeing the topicality of subjects treated and steady contact with the market.
Exhibitors and Visitors
Exhibitors: food producers, producers of IV and V range foods, non-food manufacturers, packaging companies, research laboratories, logistics service companies, trade-marketing companies, trade press.
Visitors: Italian and foreign LOD and OD, foreign buyers, buying groups, importers-exporters, wholesalers and distributors, Ho.RE.CA. representatives, manufacturers, Italian and foreign trade press.
For further information visit the website www.marca.bolognafiere.it.
