Marca Blanca 2010 and Private Label Exhibition 2011
Marca Blanca 2010, the 4th edition of the International Private Label Exhibition in Spain, will be held at IFEMA, Feria de Madrid, on 3 and 4 November 2010.
Marca Blanca 2010 provides a powerful and efficient tool for establishing commercial bonds within the private label market mainly in Spain, Portugal and Italy. Some of the most important manufacturers from the private label sector are expected to attend as exhibitors, and major retail chain key representatives from Spain and other EU countries as visitors.
Private Label 2011, the 2nd edition of the International Private Label Exhibition in Germany, will be held at Messe Berlin on 23 and 24 February 2011.
The private label sector has definitely shaped itself as the opportunity for manufacturers and retailers all over Europe to cope with the economic crisis.
Developing private label lines of products has become one of the retailers’ most strategic tools to offer cost-effective goods in an attempt to maintain consumers’ loyalty in a challenging market. The German private label market in particular has shown a growing trend along the last years and an estimated volume of 42% of market share in 2009.
The Private Label exhibition in Germany was created to provide a focused business platform for manufacturers, importers, distributors and brokers to meet with private label key decision makers from retail chains in particular and other related industries in general.
For more information visit www.markexpo.com or e-mail info@markexpo.com.
