Fonterra Ingredients
Fonterra Ingredients is the world’s leading dairy solutions provider, supplying dairy products and ingredients to some 140 countries globally.
Recently Phillip Russo, Publisher of Private Label, had the opportunity to attend a media familiarization hosted by Fonterra Ingredients. Fonterra welcomed members of the press with presentations and food tastings. While attending, Private Label learned that Fonterra is the world’s leading dairy solutions provider, built on generations of dairy knowledge, expertise and passion.
Fonterra exports 95 percent of its products manufactured, and supplies dairy products and ingredients to some 140 countries globally. A heritage that spans more than 150 years of the New Zealand dairy industry has lead to Fonterra having the unique position of being able to combine the nature with science to offer the highest quality ingredients. As a dairy co-operative Fonterra is 100% owned and supplied by some 10,500+ New Zealand farmer/shareholders. According to Statistics New Zealand, a record 5.8 million dairy cattle were counted in the year ended June 2009 - that’s more than one cow for each of the country’s 4.3 million citizens.
Fonterra Meets Needs With Innovation
Fonterra is constantly looking for ways to add value to its products to make the best profit possible for its customers. As an alley to both retailers and suppliers, Fonterra delivers innovative dairy solutions to both global consumer goods companies and regional food manufacturers. We are living in a changing world and key trends are influencing consumer demand for food and beverages. Fonterra’s customers are responding to consumer trends by launching new products and repositioning existing brands. Fonterra’s expertise allows it to meet its customers’ and consumers’ evolving needs through innovative products and services in high growth categories/channels. To that end Fonterra will commercialize a “portfolio of value add products and services.”
Fonterra is currently focused on major category initiatives and providing innovative dairy ingredients in the product categories of: functional beverages, bars and snack foods, organics, cultured products, cheese for meals, ingredients for cheese, pediatric nutrition and the foodservice channel. In the functional nutrition category, in example of Fonterra’s category initiatives, Fonterra meets customers needs for highly differentiated consumer products, enhanced nutrition without compromised taste and texture, and alternatives to carbohydrate-based convenience foods with: PowerProtein for better tasting bars and snack foods, ClearProtein for protein-fortified functional beverage, and SureProtein for medical foods and meal replacement.
Fonterra believes that to realize the opportunities in these categories and channels it must understand and form great relationships with its customers and ensure every interaction is as positive as it can be. Fonterra also continues to apply its dairy expertise in new and innovative ways, both for ingredients and for services. The company will meet and exceed quality and performance expectations for its products and services every time.
Product Catagories
Functional beverages and snack food–Fonterra’s trademarked protein range is helping customers create highly differentiated products with enhanced nutritional value, without compromising taste and texture.
Cultured products– Fonterra’s proprietary functional protein ingredients are tailored to the individual needs of the consumer. A variety of ingredients available for use in cultured foods help deliver consumer products that stand out from the competition.
Cheese and cheese ingredients–Fonterra’s main focus is developing its proprietary technologies to produce next generation processed cheese ingredients and tailor-made natural cheeses, delivering to customer specifications on attributes such as stretch, melt and consistency.
Organics–Fonterra is the only organic ingredients supplier in the world to meet every government organic standard.
Fonterra Appoints Hudgson
In recent news, Fonterra has appointed Troy Hudgson to the position of vice president, Category Development for Fonterra Ingredients North America.
Hudgson will be based at Fonterra North America’s corporate headquarters in Chicago, IL. He will oversee Fonterra’s regional growth strategies for categories, including bars and snack foods, ingredients for cheese, cheese for meals, cultured foods, pediatric nutrition, organics and functional beverages. In addition, he will create annual marketing and innovation plans to support consumer and customer insights in the United States. Hudgson is transitioning from his role as the marketing and channel development manager for Fonterra’s Global Foodservice division, and will report directly to Martin Bates, president of Fonterra Ingredients North America.
“Troy has been recognized as playing a key role with his successful work in global foodservice that align well to our category development strategies in the United States,” said Bates. “His work has resulted in the creation of a marketing strategy that has resulted in the growth of the global foodservice business. We are confident that Troy will effectively be able to implement this knowledge into his new position and positively support Fonterra’s innovative products development pipeline.”
Prior to his foodservice role at Fonterra, Hudgson worked in business development at Genesis Research and Development, and CSIRO Health Sciences and Nutrition in Australia. “I am looking forward to enhancing Fonterra’s capabilities for regional growth strategies to support our customers and assist them in developing the next generation of dairy ingredients,” Hudgson said.
Fonterra Ingredients sources the highest-quality dairy ingredients for inclusion in specialty products and blended ingredients for customers in developed markets, such as the U.S., Canada, Europe and Japan. It is focused on providing innovative dairy solutions in the categories of bars and snack foods, ingredients for cheese, cheese for meals, cultured foods, pediatric nutrition, organics and functional beverages and foodservice.
For more information visit www.fonterra.com.
