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Private Label Magazine - May/June 2010

Allen Flavors, Inc.

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Joey Allen at the Lenny Allen Sales Center.

Taking the customer from concept to finished product every time.

Allen Flavors, Inc. began as a two-person, one-room operation, when the company was founded in 1991 by Joey Allen and Michel Allen. Today, Allen Flavors is the master distributor for Nestlé coffee and its employees are dedicated to providing high quality products, excellent service and fair pricing to customers in Mexico, Australia, Europe the Caribbean and throughout the US and Canada.

Allen Flavors’ R&D team comprised of flavor chemists, sensory and research specialists and food scientists, utilize state-of-the-art technology and years of expertise to provide seamless service from concept to marketplace. The R&D department remains constantly updated on all sweeteners, herbs, flavors, nutrients and processes.

Allen Flavors can also boast it is one of the few companies that has been continuously expanding and hiring, despite the state of today’s economy. By carefully handpicking each employee, the company has an almost imperceptible turnover rate and has grown from a two-person operation to over 100 employees today.

Products

Allen Flavors is in the unique position to offer all the tools needed to make the best tasting beverage on the market. The functional beverage category leads the industry through technology and innovation. Allen Flavors never turns business away, whether a customer is looking for one case or one million cases. Expansion and new products is the future of the company.

Currently, the company has developed many sports drinks, as well as shots and energy drinks. The company also offers fortified waters, juice, juice cocktails, RTD coffee and, in the area of bulk coffee, the finest micro-milled, agglomerated and soluble coffee products available.

Allen Flavors provides the highest quality tea and tea products to the industry and has developed turnkey solutions for every tea and tea beverage style on the market today. In fact, the company developed and supplies the unique green tea blends for both the number one shelf stable and refrigerated RTD green teas in North America. Allen Flavors can provide customers with the only Instant Green Tea made in America–available in both regular and decaf.

Allen Flavors’ tea blends, premixes and extracts provide the aroma and taste that has made them the industry’s favorite. Its “tea for dairies” program is one of the most successful in the U.S. and it has developed shelf stable teas in hundreds of flavors and varieties.

The flavors the company offers are numerous and custom formulation would not be complete without consistent exact color. Allen Flavors will work with its customers to get the hue, saturation and weight, perfectly balanced.

Expansion

“As we continue to grow, maintaining adequate climate controlled warehousing is key in effective raw material procurement which will allow us to continue offering our customers competitive pricing by purchasing raw materials efficiently,” says Joey Allen, president.

To this end, Allen Flavors recently added an additional 35,000 sq. ft. to its South Plainfield production and distribution center. This addition pushes Allen’s total facilities to over 200,000 sq. ft. The Edison, NJ office includes a 40,000 sq. ft. Manufacturing Center, Flavor Laboratory, R&D Laboratory, Analytical Laboratory, Quality Assurance and Quality Control Operations.

The South Plainfield, NJ office includes a State of the Art Quality Assurance Laboratory, 125,000 sq. ft. Manufacturing Center, Analytical Laboratory, QA Laboratory, QC Laboratory and the Allen Flavors Distribution Center. For more information contact www.allenflavors.com.

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