Published since 1979, Private Label Magazine is the industry’s leading publication. A division of E.W. Williams Publications Co., the magazine dedicated to publishing information that retailers and wholesalers need to know in order to succeed as private label marketers. Published six times per year, Private Label reaches private label buyers and retail executives in supermarkets, convenience stores, warehouse clubs, supercenters, drug stores, general merchandise and mass merchandise stores. Private Label reports on trends driving the growth of private label food and beverage products, health and beauty care, OTC drugs, household products and general merchandise.

Additionally, the annual Private Label Directory is the most complete buyer’s guide in the industry. Used by private label buyers on a daily basis, the Directory is the standard of the industry.

Annual issues published by Private Label include the PL Retailer of the Year, PL Industry Forecast, Top 100 Retailers Report, The Top 50 Supermarkets, Top 25 Drug Store Chains, and Top 25 Mass Merchandisers as well as the PL Directory The magazine also has exclusive rights to publish private label data from Information Resources, Inc. and ACNielsen.

Private Label International

In addition, E.W. Williams Publications Co. publishes Private Label International which reports on private label trends in Europe and other overseas markets. Reaching 8000 private label buyers, mainly in Europe, the magazine is useful for manufacturers interested in reaching the dynamic international markets.