About Private Label
Published since 1979, Private Label Magazine was the first US magazine to chronicle the emergence of the Private Label/Store Brand Industry. Since then, the magazine has been dedicated to publishing the latest information that retailers need to succeed as store brand leaders.
In the US, Private Label magazine publishes 8 times per year including the Directory and Buyer’s Guide.
Private Label International is published 3 times each year in conjunction with major trade events throughout Europe.
Each issue reaches private label buyers and retail executives in supermarkets, convenience stores, warehouse clubs, supercenters, drug stores, general merchandise and mass merchandise stores. Private Label reports on trends driving the growth of private label food and beverage products, health and beauty care, OTC drugs, household products and general merchandise.
Annual issues published by Private Label include the Store Brand Retailer of the Year, PL Industry Forecast, Top 100 Retailers Report, The Top 50 Supermarkets, Top 25 Drug Store Chains, and Top 25 Mass Merchandisers.
Additionally, the annual Private Label Directory is the most complete buyer’s guide in the industry. Used by private label buyers on a daily basis, the Directory is the standard of the industry.
Publication Dates and Issue Themes
Jan/Feb Post PLMA US
March/April Hall of Fame US
Spring MDD Expo – Paris International
May/June Beauty Care US
Summer PLMA – Amsterdam International
July/August Store Brand Retailer of Year US
September Premium Private Label US
Fall Sial – Paris / Anuga – Cologne International
October Directory & Buyer’s Guide US/International
October Green Private Label US
Nov/Dec PLMA – Chicago US
For the latest editorial calendar, click here.
For advertising opportunities anywhere but in Europe, please contact Suzanne Caputo, suzanne@ewwpi.com
In Europe, please contact Jacco van Laar, jaccovanlaar@wanadoo.nl
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